Exhale: How a Boutique Well-being Brand Thrives

Annbeth Eschbach opened her first exhale spa in New York in 2002, but her industry experience didn't start there. She cut her teeth at companies such as New York Health & Racquet Club and The Wellbridge Co. That experience, along with her MBA from the Stern School of Business at New York University, helped her to double the size of the company during the recession that started in 2008. 

exhale integrates boutique fitness classes (mostly Barre and yoga) with a spa for a holistic approach to wellness. As of fall 2014, exhale had 20 locations in the United States as well as Turks and Caicos.

Eschbach has additional expansion plans. In this video, recorded in summer 2014 at an exhale spa in the Flatirons neighborhood of New York City, Eschbach shares how she has grown the brand, why investors like the brand and what the future holds for boutique facilities such as exhale. 

Suggested Articles:

Harvard Business School Professor Steven Rogers shared tips for creating strategies for growth in the fitness industry by sharing examples from some of the…

<p>Preview video: Eric Affeldt, CEO of Club Corp, Dallas, shares his thoughts on the future of luxury clubs, how they are changing, how they compete with…

Eric Affeldt, CEO of Club Corp, shares his thoughts on the future of luxury clubs and what other clubs can learn from them.