Exhale: How a Boutique Well-being Brand Thrives

Annbeth Eschbach opened her first exhale spa in New York in 2002, but her industry experience didn't start there. She cut her teeth at companies such as New York Health & Racquet Club and The Wellbridge Co. That experience, along with her MBA from the Stern School of Business at New York University, helped her to double the size of the company during the recession that started in 2008. 

exhale integrates boutique fitness classes (mostly Barre and yoga) with a spa for a holistic approach to wellness. As of fall 2014, exhale had 20 locations in the United States as well as Turks and Caicos.

Eschbach has additional expansion plans. In this video, recorded in summer 2014 at an exhale spa in the Flatirons neighborhood of New York City, Eschbach shares how she has grown the brand, why investors like the brand and what the future holds for boutique facilities such as exhale.