Health Club Operators Must Put the Glamour in Sweat

Establishing a deeper connection with members and prospects through design requires a little bit of the glamour that is more prevalent in the fashion, furniture, retail and hotel industries.

When we think of design, the usual considerations are about the colors, materials and special features that make a club look great. However, design involves higher objectives. It can influence and motivate members to join and establish that habit of fitness so important to keeping members engaged.

Register to view the full article

Club Industry Freemium Content

This content is FREE to access as a registered user on

Why register for It’s simple and free and here is a sample of what you get:
• The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
• Insights from Club Industry editors
• Advice from industry experts on how to improve your business

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.