Snap Fitness, Chanhassen, Minnesota, is kicking off the New Year with a new commercial featuring the vocals of country artist Thomas Rhett.
The commercial begins Snap Fitness' yearlong partnership with Rhett, who topped country charts in 2015 with the song "Crash & Burn" off his latest album "Tangled Up." Rhett's "Die A Happy Man" has topped the Billboard Hot Country Songs chart since the week of Dec. 5.
Snap Fitness told Club Industry the new commercial, which can be seen at the bottom of this page, will be aired nationally throughout the first quarter of 2016. Rhett's "I Feel Good" from the "Tangled Up" album serves as a background track for the commercial, and the song's title is an overall theme for Snap Fitness in 2016.
“We knew immediately this song was perfect for our brand,” Lift Brands Inc. Chief Marketing Officer Steele Smiley said in a statement. “When it comes down to health and wellness goals, people ultimately want to feel good – which is why we feature #IFEELGOOD in the commercial. Everyone has a feel-good story, and you’re invited to share yours with Snap Fitness.”
Over the next year, Rhett will host boot camps at Snap Fitness clubs across the country and hold social media challenges. He is expected to do more with Snap Fitness as part of the partnership, though additional plans were not outlined in a media release from Snap Fitness.
In November, Smiley told Club Industry the partnership with Rhett will help Snap Fitness better connect with its members in rural communities. The partnership with Rhett is part of Snap Fitness' larger makeover, which included a rebrand and redesign of its clubs in 2015.
Lift Brands Inc., the franchisor of Snap Fitness, ranked No. 18 on Club Industry's Top 100 Clubs of 2015 with revenue of $70.71 million in 2014.