The Bay Club Co. Acquires Silicon Valley-Area Club from Active Sports Clubs

This former Active Sports Club facility is now part of the three properties that The Bay Club Co has in Silicon Valley Photo courtesy The Bay Club Co
<p>This former Active Sports Club facility is now part of the three properties that The Bay Club Co. has in Silicon Valley. (Photo courtesy The Bay Club Co.)</p>

The Bay Club Co., San Francisco, has acquired an Active Sports Clubs location in Silicon Valley for an undisclosed sum, according to an announcement Monday from The Bay Club Co.

The 36,000-square-foot club is in Santana Row, which is a shopping, dining, living and working destination in San Jose, California, and part of Silicon Valley. The location rounds out The Bay Club Silicon Valley campus to include three locations: Bay Club Cupertino, Bay Club Santa Clara and, now, Bay Club Santana Row.

According to the club's web page on the Active Sports Clubs website, the transition was effective June 15.

The Santana Row property will be modeled after The Bay Club Co.’s other locations and four quadrant playbook, which integrates fitness, sports, hospitality and family programs to create a modernized country club membership. The Bay Club Co. plans to invest more than $1 million into the existing fitness facility with hospitality amenity upgrades including an active lobby—a lounge area where members can mingle post-workout with access to complimentary coffee, charging docks, a community workstation and complimentary Wi-Fi.

“We continually seek out strategic opportunities that add value for our members and are pleased to bring our four quadrant playbook to Santana Row’s high-end retail shops and residential lofts,” Lisa Graf, The Bay Club Co. executive vice president of operations, said in a media release. “We’re thrilled to be able to grow our Silicon Valley campus and bolster the modernized country club experience.”

The acquisition comes shortly after The Bay Club Company announced its purchase of Spectrum Athletic Clubs’ portfolio of 11 properties in the greater Los Angeles area. The Bay Club Co.'s campus concept groups multiple locations within a geographical area that feature complementary amenities, including fitness centers, athletic clubs, swim and tennis complexes, and country and golf clubs.

The company's CEO Matthews Stevens previously noted that The Bay Club Co. plans to increase its California portfolio and debut in markets outside California in 2015.

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