Anytime Fitness, Hastings, Minnesota, has purchased PumpOne, a mobile personal training services provider with an exercise image and video library, Anytime Fitness announced Monday. Financial terms of the purchase were not disclosed.
The announcement stated that the company made the purchase in anticipation of the needs and preferences of current and future gym members.
Chuck Runyon, CEO of Anytime Fitness, said in the media release: "The most important piece of fitness equipment isn't found inside our gyms. It's in the pocket of nearly every consumer. They lift it more often than a fork and, at a minimum, it's used 50 times more often than a treadmill. The most important piece of wellness technology is the smartphone. The industry's 40-year old business model – sitting in a gym and waiting for members to show up – is ripe for disruption, and the power and ubiquity of smartphones will change the path to personal wellness. In 2002, Anytime Fitness created a more convenient fitness offering by providing access to our gyms anytime and anywhere. Now, we're bringing a new level of personalization, support and information on demand – via a virtual coach in their pocket – to our members inside their home, work or wherever they may be."
PumpOne has a library of more than 7,000 fitness images and videos, and more than 1,000 workout programs.
Craig Schlossberg, PumpOne's co-founder, and his team will continue to work in New York enhancing and developing new content prior to launching the platform on Anytime Fitness' mobile app sometime next year.
"We're building new digital tools for a generation of fitness consumers – Millennials – who have grown accustomed to immediate gratification," Schlossberg said.
In addition to providing members with PumpOne's exercise programming on their phones and tablets, Anytime Fitness' mobile app (powered by the company's Anytime Health platform) will capture activity and nutrition outside the club and allow members to share information with personal trainers and staff who, in turn, will be able to respond instantly with personalized coaching tips and support.
"Everyone can improve their performance with coaching – that includes the most talented athletes and our newest members," said Runyon. "With so many fitness options in the marketplace, consumers are growing confused and frustrated. They need someone to understand their personal goals and provide the motivation and support to achieve progress. It's too easy to be unhealthy today with poor nutrition choices and inactivity being engineered into our life. Gym visits alone will not get people the results they seek. The acquisition of PumpOne will help Anytime Fitness members get to a healthier place in the years to come, no matter where or what their fitness goals are."
In November, Anytime Fitness opened its 3,000th location, more than 1,000 of which are outside the United States.
Anytime Fitness ranked No. 1 on the America's Top Global Franchises for 2015 list by Entrepreneur in June.
The company ranked No. 16 on Club Industry's Top 100 Clubs of 2015 list with revenue of $82.84 million in 2014.