Club Industry is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Twelve Questions That Will Help You Redefine Your Health Club's Bottom Line

Are you looking to redefine your health club’s bottom line? It might be as simple as answering these 12 questions, which will lead you to your health club's purpose and improved performance.

As leaders, we seek new methods to grow our businesses, our teams and even ourselves.

We eat up articles with catchy three-step plans to innovate. We devour the New York Times best seller list of business books in search of newly ways to increase our health club's revenue. We attend conferences to hear from the experts in our industry in hopes that they share a nugget that will redefine business for us.

What if these experts share a common trait? What if you already possessed this trait and could start using it today? To discover that trait, answer the following six questions:

  1. Who are the five wealthiest people in the world?
  2. Who are the last five Heisman Trophy winners?
  3. Who are the last five winners of the Miss America contest?
  4. Who are 10 Nobel Prize or Pulitzer Prize winners?
  5. Who are the last half dozen Academy Award winners for best actor and actress?
  6. Who are the last decade’s World Series winners?

What is the point of these questions? It's that none of us remembers the headliners of yesterday. The people who are the answers to the questions above are not second-rate achievers. They are the best in their fields. But the applause dies. Awards tarnish. Achievements are forgotten. Accolades and certificates are buried with their owners.

Now, answer these six questions:

  1. Who are three teachers who aided your journey through school?
  2. Who are three friends who have helped you through a difficult time?
  3. Who are three people who have taught you something?
  4. Who are three people who have made you feel appreciated and special?
  5. Who are three people with whom you enjoy spending time?
  6. Who are three heroes whose stories have inspired you?

Were those questions easier? Likely. 

The lesson is:  

"The people who make a difference in your life are not the ones with the most credentials, the most money or the most awards. They are the ones who care." –Unknown

What I want these questions and your answers to show you is that when you care for the community you serve more than anyone else does, you will not only secure your future in business, but you also will transform more lives and redefine your bottom line.


Brent Gallagher is co-owner of Avenu Fitness, a 4,500-square-foot personal training studio in Houston. He has built a brand measuring the quality of life one can live, not just measuring biceps and waistlines. Gallagher invests time coaching high-performing leaders and challenging fitness business operators to come to blows with the status quo by redefining what’s possible for the communities they serve. Avenu Fitness offers 30-minute training programs and a teaching kitchen for nutrition health.


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.