Many times, leaders in the not-for-profit world of YMCAs, JCCs, university recs, parks and recs, and medical wellness centers can feel left out when they attend fitness industry conferences. The education always seems more focused on the commercial club market. That’s not the case at this year’s Club Industry Executive Summit, which is a summit that includes the Not-for-Profit Summit.
The event occurs Nov. 8-10 at the Gaylord Opryland Resort in Nashville. You can register now using promo code ES75 for $75 off.
Club Industry and summit chair Jason Stowell have recruited some big names in the Y, JCC, medical wellness and parks and rec world to speak to your specific needs, including Sue Gelsey, CPO, JCC Association; Jorge Perez, CEO, YMCA of Greater Cincinnati; Chris Tointon, CEO, YMCA of Middle Tennessee; and John Caliri, administrative director, FirstHealth of the Carolinas.
View the full agenda here or get a sneak peek at some of the topics below and then make sure to register.
Strategic Bets: What to Consider Over the Next 18 Months
As leaders in a time of continued uncertainty, are there clear opportunities to serve tomorrow's communities better? In this panel, our experts will share a few of the lessons they have learned, changes they have made, and thoughts of how they are realigning and/or investing in tomorrow's success.
How to Increase Physician Referrals: Cracking the Electronic Medical Record
Presenter: John CaliriFirstHealth Fitness first launched its Exercise is Medicine referral program in 2010. With over ten years of experience in this program, they have finally hit a truly successful model. Learn what shaped the program today, including strategies and tactics for building provider and patient relationships. Walk away with a plan for leveraging your own system’s EMR to help drive referrals into your program and how to handle the influx of patients when your program increases by 900 percent.
Remaining Relevant and Retaining Members
Presenter: Dr. Paul Bedford
Thanks to the pandemic and Jeff Bezos, the customer of the future is here now.
In this session, we will identify six human factors that you will need to consider if you are to remain relevant while retaining members.
This fast-paced session will focus on developing tactics for the evolving and demanding customer experience.
Member Loyalty by Design
Just as your computer has an operating system, your club business also has an operating system (OS). An OS is an interface/interaction between a user and the hardware that hosts basic processes. So what does that look like for your business, particularly as it relates to your all-important member loyalty operating system? In this session, we will walk through what your OS should look like based on data prior to COVID, during COVID and today so you can generate the results and revenue you need to be successful by meeting and exceeding customer expectations.
Value-Based Selling in the Post-COVID World
Presenter: Matt Wright
To sell is to solve, and in a post-COVID world, your people are the solution to capture and retain members. To provide that solution, you must focus on your team dynamics, creating customer experiences and meeting your members where they are. This session will combine education, discussion and open Q&A to help you leave feeling informed and prepared to take tangible ideas back to your facilities for immediate and lasting impact.
How We Are Pivoting to Better Serve Tomorrow's Community Needs
Moderator: Jason Stowell
This panel comprises a group of visionary CEOs that will share some of their successes from this past year. They will share how they developed and implemented these ideas and how you can apply them to your company. In addition, you will have the opportunity to ask each presenter questions.
Register now using promo code ES75 for $75 off.