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WAC Plans

I had a chance this morning to interview Jim Gerber, owner of Western Athletic Clubs, for our April Executive Insights department. He let me in on some news that just occurred yesterday. The company announced last year that it was building a new club in Carlsbad that will probably be called the Pacific Sports Resort. Now, Gerber has purchased an additional six acres next to that site for a hotel and banquet/meeting facilities. Gerber says that Carlsbad has a dense population in a light industrial area comprised of golf manufacturers and ski manufacturers. As a result, there are a lot of demands for meeting space, and Gerber has decided that this new facility will help meet that demand. The club, which won‘t be completed for another two years, will be 100,000 square feet and will include tennis, swimming, dining and everything else that the Western Athletic Club‘s typical resort model provides.

You‘ll have a chance to read what else Gerber had to say when our April issue mails in about a month.

I plan to visit one of the WAC clubs when I'm in San Francisco later this month for the IHRSA show. I'll share details about that visit with you then. -Pam

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