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Still Thinking About Florida

It's been two weeks since I arrived back home from Orlando and the Club Industry East show, but thoughts of Florida are never far away.

Today, I interviewed Geoff Dyer, CEO and founder of Lifestyle Family Fitness, which is based in St. Petersburg, FL. Although Lifestyle has several clubs in Florida, the company has recently branched out to North Carolina and Ohio.

The neat thing about our interview was that it will be our first podcast, provided that nothing went screwy in the recording process. We hope to make the podcast "live" in the next few weeks and add more podcasts in the future. Today, I considered myself part writer, part radio DJ. I wouldn't mind the nickname "Disco Stu," but a character on "The Simpsons" already has that moniker.

Speaking of Orlando, it looks like I'm headed back down there at the end of November/first of December for the Athletic Business Conference and Expo. This time, I'll be at the Orange County Convention Center, not at anyplace with the name "Disney" attached. I guess there's more to Orlando than just Disney.

The neat part about this trip will be listening to the keynote speaker, columnist Rick Reilly of Sports Illustrated. Rick has narrowly beaten me out for several national sportswriter of the year awards over the years, and his column on the back page of SI is must-read material.

Some folks, like Willie Nelson, have Georgia on their mind. Me? It's the Sunshine State.

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