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How Will the New iPhone Impact Fitness Tracking Devices?

How Will the New iPhone Impact Fitness Tracking Devices?

A bicyclist or anybody tracking their fitness during a workout can do so with the new iPhone 5s, rather than use a device attached to a wristband or armband. (Photo by Thinkstock.)

The iPhone 5s was released last Friday, along with its colorful, less-expensive cousin, the iPhone 5c. Apple could not have hoped for a better weekend of sales.

Judging by reports Monday of the Apple windfall from the release of the new phones, my grammatically incorrect conclusion is that people still loves them some iPhones. Apple sold nine million iPhones over the three-day weekend, and that was accompanied by 200 million downloads of the new iOS7 software. By comparison, Apple sold five million iPhone 5 units when it was released last year.

(Self-promotion plug: You can download the new Club Industry app right here from the iTunes store. If you are Android-inclined, our app is available here, too.)

The iPhone 5s has a feature that could trouble makers of fitness-tracking devices, as Brian Bennett of CNET reports. The feature is a chip called the M7 motion coprocessor which is designed, as Bennett writes, "to track your movement and automatically figure out whether you're sitting on the couch, running a serious foot race, or simply taking a Sunday morning stroll." (Personally, if I had an iPhone 5s and it was tracking the amount of time I was sitting on the couch, the M7 motion coprocessor would no doubt go into overdrive, causing the iPhone to combust in front of my face.)

Bennett delves into an in-depth analysis of how the iPhone 5s rates with dedicated health trackers. I'll let you read his comparisons, but one of Bennett's conclusions is that the iPhone 5s is a good indicator that Apple will soon launch the much-talked about "iWatch." I know Bryan O'Rourke, president of the Fitness Industry Technology Council, has been tracking the Apple iWatch for months, and this should be no surprise to him. The Apple Insider reported that a wearable device such as the iWatch could launch in the second half of 2014 and will focus on health and activity by acting as a pedometer or heart rate monitor.

Here's a question for O'Rourke or any of the fitness-tracking fitness-goers out there: Would you rely solely on the new iPhone 5s for your tracking needs or do you prefer a bracelet or some other device? Comments are welcome below.

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