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Help Is on the Way for Fitness Facility Revenue Generation, Marketing and Business Operations

Are you a small or mid-sized club operator who is looking for help? You can discover how to find money on your cardio floor, how to improve your business skills, how to operate debt free, how to use a unique advertising method and more all in one place.

That place is the Club Industry Conference and Exposition, Oct. 23-25 in Chicago. This week, I'm highlighting a few seminars to attend on Oct. 23, but come back next week for highlights of some of the seminars on Oct. 24. Or better yet, go to the Club Industry show site to check out the conference sessions yourself and register.

Did you know you have money hiding on your floor? Find out from Donna Krech, founder and CEO of Thin & Healthy's Total Solution and The Donna Krech Co, exactly where that money is and how to grab it up in her session "The Money Hiding on Your Club Floor – Five New Income Streams," which will be presented from 2:30 p.m. to 3:45 p.m. on Wednesday, Oct. 23.

Are you a new club operator who needs a little help? Find that help in the program "Club Industry Business Program for Club Entrepreneurs," which goes from 12:30 p.m. to 5:30 p.m on Wednesday, Oct. 23. The program includes a session on the dos and don'ts of starting a fitness studio, how to handle employee issues, how to handle partnerships and how to access capital for your business needs.

Are you a personal trainer looking to start your own business? Don’t miss the program "Club Industry Business Program for Personal Trainers" on Wednesday, Oct. 23. The afternoon program starts at 12:30 p.m. and ends at 5:30 p.m. and includes presentations on how to transition from a personal trainer to a business person, advertising and marketing secrets, creating successful business strategies and how to develop multiple revenue streams.

Are you a small club operator who wants to operate a little differently? If so, then you need to attend Brent Gallagher's session, "Small is the New Big: A Counterintuitive Approach to Healthy Entrepreneurship," at 12:45 p.m. on Wednesday, Oct. 23. Gallagher has a unique way of operating his training studio that includes operating on no debt and not accepting credit cards. Attend his session to find out how he makes this and other unique operating procedures work—and how you can apply this in your market.

How can the Affordable Care Act generate revenue for your facility? Find out in the Wednesday, Oct. 23 session "Embracing Business Opportunities of the Affordable Care Act." The seminar, which starts at 11 a.m., is being presented by Dr. Ann Hawkins, president of Global Wellcare, and Holly Johnson, executive director of the National Independent Health Club Association. The two will talk about the changes we can expect due to the Affordable Care Act and how your fitness facility can create a wellness model to embrace those changes.

You've heard that group training is the latest trend, but how do you make money off of it? Lori Patterson of VicteliB will share how to create a fee-based program that won't scare off members. Attend her session, "How to Create Revenue Streams Through Group Training," from 12:45 p.m. to 2 p.m. on Wednesday, Oct. 23.

How do you use new forms of advertising to grab the attention of prospects? Casey Conrad, president of Communication Consultants, has some answers in her session "Publishing: How to Generate Leads and Cash Using Kindle and Create Space." The session, which runs from 2:30 p.m. to 3:45 p.m. on Wednesday, Oct. 23, will show how you can use a book as an advertising tool. Conrad will show several tools that will make writing your own book easy and how to use that book to bring in prospects.

These are just a few of the Wednesday sessions. Check out more online.

Now, the only problem is, how do you get to all these great sessions? Well, that's what friends are for. Bring a friend to the show and you can split up the sessions, take notes for each other and share what you learned later. For a way to save a lot of money on your seminar registrations, read this blog.

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