Behind the Scenes

Have You Tried Altruism in Your Marketing?

I recently saw a press release from The Radial Group about altruistic marketing in the health and fitness club industry. Leslie Nolen, president of The Radial Group (and online columnist for our publication), noted that she is seeing more altruistic marketing from health clubs these days. On the company's Web site, she offers five tips for altruistic marketing, including "Give a gift that keeps on giving," and "Don't be greedy." These tips can help you "pay it forward" in many ways and may help you to gain some loyal customers long after this recession ends.

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