The show, which is being pitched to the major TV networks, will combine the adventures of international travel with a weight-loss competition. In other words, it will be "The Biggest Loser" meets "The Amazing Race." Pasternak's soon-to-be released book "The 5-Factor World Diet" provided the impetus for the show.
This gives me a chance to tell you about a proposed TV fitness show created by Derek Barton, who presented at the Club Industry show last year and will be featured as part of our August cover package on marketing and branding. Barton was the marketing director at Gold's Gym International for 20 years and now runs his own production company in L.A.
Barton, interestingly enough, started his career as an actor. He says his TV show, "Lift," is sort of like "Cheers" except that it's set in a fitness club. Barton says VH1 bought the show, which is currently in its third re-write.
If "Lift" takes liftoff over the airwaves, you heard it here first.