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The Fitness Industry Shows Off at CES

(This blog has been updated to include information on Life Fitness.)

If you needed proof that the fitness industry has become more technologically savvy, you don't need to look further than this week’s International CES show in Las Vegas. The fitness industry is making a showing there with Icon Fitness, Precor and Technogym all on hand along with several wearable device and fitness tracking companies. Here is the rundown of companies at the show, according to the press releases and wire notices that we've received so far. (I wish I could say I'm in attendance, but perhaps next year.)

Life Fitness, Schiller Park, IL, made its second appearance at the CES show. Last year, the company showcased the integration of two apps on LFopen, which is its application programming interface, to work with Life Fitness equipment. At this year’s show, the company showcased its 12 LFopen partners, which include Lose It! SoFit, Paofit, Kinomap, Bull Trainer, EveryMove, Runtastic and Cardio Legend.

Precor, Woodinville, WA, is showing off its Preva networked fitness software. Preva, which was built on the principles of gamification, allows exercisers to access entertainment as well as see their progress against their predefined goals. Precor has networked tens of thousands of pieces of cardio equipment with Preva, resulting in more than 60 million individualized workouts so far, including 200,000 personalized workouts per month, according to the company.

Technogym, Cessena, Italy, is showcasing a Google glass-controlled treadmill at the show. Attendees will be able to interact with the treadmill using Google glasses, including being able to see training feedback on the lenses. The capability is made possible through Technogym’s Unity technology, which is open to any app or third-party device, according to the company.

Icon Health and Fitness, Logan, UT, is launching its iFit Active fitness tracker. Icon offers brands such as FreeMotion Fitness, NordicTrack and ProForm. iFit unifies users’ fitness activities at home, in the club and outside, all with a single login, according to the company. As of the end of 2013, iFit had logged more than 15 million miles on fitness equipment. At the booth, CES show goers can ride the ProForm Tour De France bike or walk or run on the ProForm Boston Marathon treadmill to experience iFit in person.

Other companies from the industry on hand this week include Atlas Wearables, which offers a fitness tracker that tracks and identifies exercises; Gusto Technologies, which is showing its FitTrip bio-interactive fitness app that allows exercisers to visually and physically experience trips from around the world; and Movea’s new G-series high-performance multisport wearable sleep and activity tracker.

Also at the show, Fitbit is sharing how its wireless activity and sleep trackers can now sync directly to 12 more Android devices through the latest version of the Fitbit app.

The Monday night keynote speaker, Intel CEO Brian Krzanich, talked about how connected devices create immersive experiences that change the way people live, work and play, according to a release from the Consumer Electronics Association (CEA), which owns and operates the show. Krzanich demonstrated a half-dozen products that seamlessly connect devices and people to create "technology experiences," all of which will be available in 2014. One of the products he mentioned was smart earbuds that have sensors built into the earbuds so that when paired with an app on a smartphone, they can monitor pace, location and heart rate.

Krzanich noted that wearables are a key component of Intel's vision of the connected future. He announced several partnerships with companies in the fashion, animation and gaming industries. One partnership with Barneys, Opening Ceremony and the Council of Fashion Designers of America will help Intel promote wearable devices in fashion. Krzanich also announced that Intel's latest chip, Edison, will feature “a full Pentium class PC in the form factor of an SD card.” That's all mumbo-jumbo to me, but the release says this means it can be used to power wearable devices.

The four-day CES show runs through Friday, so if you live near Las Vegas, you still have time to stop in for a look. This year, the show attracted more than 3,200 exhibitors who are spread over 2 million net square feet, according to CEA. With all that ground to cover, attendees will get a real workout trying to get to every booth. An activity tracker sure would come in handy while there. I wonder where they could locate one?

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