So what will you miss if you don’t come to the Club Industry Conference and Exposition Oct. 23-25 in Chicago? Plenty of informative sessions from seasoned speakers as well as some fresh voices. Of course, all of the sessions will offer some valuable information, but we only have so much room, so I’m going to highlight here some of the many sessions that peaked my interest for the second day of the conference on Thursday, Oct. 24. (A previous blog entry shares some highlighted sessions from the first day of the conference.)
Andrea Metcalf, speaker and trainer, shares “Make More Money: Affiliate Marketing, Free Press and Building your Distribution” at 8:45 a.m. on Oct. 24. In this session, she will share how to optimize your assets, how to create affiliate partnerships and how to make money online with your website.
Wendy Williamson, owner of Williamson Wellness Center, shares how to create a connection with the medical community in her 8:45 a.m. session, “Establishing the Medical/Fitness Connection.”
If you want to get ahead of the trends, then check out Michael Scott Scudder’s session “What's Happening Underneath Our Industry Trends?” at 10:15 a.m. Scudder, owner of Club Management Education & Training Online, will share how to be proactive and how to lead these trends rather than follow them.
Developing new or better sources of non-dues revenue is on the minds of many fitness facility operators. Check out Laurie Cingle’s session, “Keys to Profitable Non-Dues Revenue Programming,” on this topic at 10:15 a.m. Cingle, president of Laurie Cingle Consulting & Coaching, will give you a template for creating new programs that work.
If you are a woman in the fitness business, you may feel you face a few unique challenges. Get advice from a diverse panel of women in the industry in the second part of the “Habits of Highly Successful Businesswomen” session at 10:15 a.m. (The first part of the session is at 4:15 p.m. on Wednesday, Oct. 23.) The panelists will share how to overcome obstacles, how to set and achieve goals, and how to be who you truly are through motivation, support and community.
And if you are a personal trainer or a club operator concerned about the status of your trainers, check out the The 3rd Annual Fitness Industry Personal Trainer Summit at 2 p.m. on Thursday. The panel session will discuss how to improve the business of personal training and how to formalize a renewal process for a system of continuing education.