Did you hear about Augie Nieto's challenge to the fitness industry to do the 2015 ALS Ice Bucket Challenge during the month of August? We did.
Last week, the Club Industry team gathered together on Pearl Street in Boulder, Colorado, and submitted ourselves to a pretty heavy dousing of ice water. We then completed the challenge by going to ALS.net and donating to Augie's Quest and the ALS Therapy Development Institute.
Why do the challenge again? Well, beyond the joy of getting soaked in public and watching the reactions of others getting doused with cold water, the goal is to extend the Ice Bucket Challenge to a yearly event to help raise money to find a cure for amyotrophic lateral sclerosis (ALS) or Lou Gehrig's Disease. Last year's challenge raised more than $100 million, and $4 million of that went to the ALS Therapy Development Institute, which is affiliated with Augie's Quest. We challenge everyone reading this to take the challenge to ensure that this year's challenge raises even more money.
In case you didn't know, Nieto was the founder of Life Fitness and now is chairman of Octane Fitness. He was diagnosed with ALS 10 years ago, and he has spent much of the last 10 years raising money to find a cure for this disease. We urge you to join in this fight.
And we invite you to join us in honoring Nieto as our Lifetime Achievement Award recipient this Oct. 8 at the Club Industry Show in Chicago. Nieto's wife Lynne will be at the award presentation to accept the honor for him.