Club Industry is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Cirque du ... who they?

On Friday morning, the keynote speaker was Lyn Heward, the former president of creative content for Cirque du Soleil. Apparently, the former president of creative content for The Blue Man Group wasn't available.

I was expecting to see Heward come down from the ceiling, but she was a very nice speaker and had some good ideas. I just don't know if she was the best fit for this show. She had to ask at the beginning how to say "IHRSA," then came back with a good "IHRSA Major" line, which I've been wanting to use in a headline someday.

Heward talked about the "Seven Doors" that serve as a gateway to Cirque du Soleil. In between naming the Seven Doors, Heward talked a lot about the history and the people in Cirque du Soleil, which I thought was a little too French-y for many people in the audience who probably hadn't seen a Cirque du Soleil show. Heward showed three clips, including a performance at the 2002 Academy Awards. Don't get me wrong. The artists in Cirque du Soleil are unbelievably talented. Again, I don't think this was the best fit.

The most interesting thing Heward said came in an interview in the IHRSA newsletter delivered under my hotel door. She said she wishes that the culture of health clubs was more creative. Too many people watch TV or listen to music while on the treadmill or an elliptical, she said. She added that club activities need to be more mentally and physically challenging.

Perhaps more club members need to start their workouts by coming down from the ceiling.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.