I met Craig Pepin-Donat late Friday morning for a chat about his new book, "The Big Fat Health and Fitness Lie: Enrich Your Life and Improve Your Health Without Getting Ripped Off in the Process." Pepin-Donat, a former personal trainer and club operator, has been in the industry for 26 years, and over that time, he's seen a lot of things that disturb him.
So he wrote a book about those trends. His publicist calls him "the Ralph Nader of the health and fitness industry." Once this book hits the shelves, I wonder how Pepin-Donat will be received in the industry. I don't think Pepin-Donat will care too much, though.
I didn't read the entire book, but I did read the chapter entitled, "The Fitness Fabrication," which was all about the scams and deceptions of club membership. I thought his take on the Bally and Curves business models was particularly interesting.
Pepin-Donat detests shortcuts and quick-fix solutions in health and exercise, from pills to thighmasters. You won't find this guy in a Suzanne Somers infomercial.
Pepin-Donat goes deeper about the lifestyles in America, which he said was the most stressed-out country in the world. Eating right and exercising is not enough, he says. He suggests that we should even change the word "workout" to something that doesn't have the word "work" in it.
Maybe we can fun out?