The health club industry is sometimes criticized for "helping the fit get fitter." Suzanne Gray, president of Right Fit Sport Fitness Wellness, is determined to change this perception. She has spent four decades developing tailored fitness...
It's time to let out your superhero. Learn how to be one when it comes to attracting new members, creating better member experiences and developing a steady stream of referrals regardless of the role you play at your fitness facility.
Everyone has their fans, and those fans often are created because your brand helped them to achieve at least some of their goals. At Club Industry, we have enlisted some of those fans as our brand ambassadors.
The health club industry is more fragmented than ever before, placing a burden on operators to find a niche and make the most of it. One London-based concept, FaceGym, is opening in New York City in May with hopes of doing just that.
Everyone needs a little help with how to deal with retention issues, marketing messages, sales techniques, wellness programming, leadership development, and what trends and technology will affect the industry in the future.