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Laurie Batter is passionate about helping organizations understand and communicate the incredible power of water and its unique healing effects. For 30 years, she has assisted organizations, manufacturers and retailers in the fitness, swimming pool, hot tub and backyard industries, providing marketing, public relations, advertising and promotional consulting services through her full-service marketing firm, BatterUp! Productions, a boutique agency serving clients of all sizes around the globe. Batter has received numerous recognitions including Power Publicist. She also earned the Eagle Award for outstanding contribution to the hot water industry, the industry's highest award for an individual. She served as a volunteer to Ad Hoc Barrier Code Committee for the state of California. Batter is a past chairperson of the APSP Hot Tub Council and swims a mile every day and sometimes for charity. She can be reached at firstname.lastname@example.org.