Dr. Antonio Williams, Indiana University School of Public Health

Dr. Antonio Williams

Dr. Antonio Williams, Indiana University School of Public Health

Associate Professor and Associate Department Chair

Dr. Antonio Williams is an associate professor and associate department chair in the Indiana University School of Public Health. Williams is a 2017 South Carolina State University Hall of Fame inductee and the founder of Fit University (Fit U), a not-for-profit organization dedicated to fighting obesity in America through sports and marketing. Additionally, Williams serves as a scientific advisory panel member for the American Council on Exercise (ACE), a player brand strategist/consultant for the Indianapolis Colts, a brand strategist/research consultant for Indiana University Athletics and a former member of the 2012 Super Bowl Host Committee.

Williams’ primary areas of expertise include building and leveraging corporate and personal brand equity from a consumer-based perspective. He is acknowledged as a leading scholar in brand management and consumer behavior in sport and fitness. His research and consulting are designed to provide practical branding solutions for today’s fitness and sport brands.
As an international presenter, consultant and award-winning researcher, Williams has shared his passion for branding throughout the United States and abroad, including leading universities such as Harvard University and Oxford University. He has consulted for several notable fitness and professional sport organizations, and his work has been featured and quoted in media outlets and scholarly journals such as The New York Times, Fox News, Washington Post and The Chicago Tribune. He has published more than 80 scholarly research articles and presentations on sport and fitness marketing and branding.