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Rob Lander, founder and CEO of Fisikal, started as a personal trainer 25 years ago working with celebrities, athletes and high-end clients in London. After maxing out at 50 sessions per week, with little time to focus on his diary and the financial side of his business, Lander sought technology to leverage his time more efficiently, automate his diary, remind clients of appointments, keep a record of all sessions and finances, and support his many clients with programs and behavioral change reminders. The idea evolved into a plan, and Fisikal was born. Now, with clients all over the world from health clubs, studios, personal trainers, fitness education companies and fitness product manufacturers, the Fisikal product has expanded and enhanced its features and now offers more than 50 pick ’n mix modules to create bespoke solutions that increase business efficiencies and enhance client experience.