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Deneen Laprade

vice president of business development , Instinctive Insights

Deneen Laprade is the vice president of business development for Instinctive Insights. Laprade’s fitness industry experience consists of club management and operations, including director of sales and marketing at The Thoreau Club in Concord, Massachusetts. Past roles also include marketing coach with Canadian-based Susan K. Bailey Marketing and Design, and sales director, Northeast with Impact Mailers in Atlanta. Laprade has also worked as an independent club consultant with clients such as Commonwealth Sports Club, HealthQuest Fitness, Spurling Training Systems and Funktional Fitness. Over the years Laprade has also contributed content to a variety of fitness industry-specific publications and organizations such as Club Insider and Association of Fitness Studios. She can be reached at or by phone at 401-378-4263.

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