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Beth Wald is senior partner at Atwood Consulting Group. She has worked in the fitness industry for close to 20 years. Her fitness know-how comes from owning and managing coed and women-only fitness clubs with 1,000 to 4,000 members, launching several new fitness brands, and guiding, mentoring and advising fitness club entrepreneurs in a consulting role with the Atwood Consulting Group. In addition to having expertise in general fitness club operations, financial analysis, program development and management, she brings organizational development and talent acquisition expertise to her clients, has developed human resource infrastructures and has a commitment to customer service and hiring the best. Wald has been a featured speaker at the International Health, Racquet & Sports Club Association’s (IHRSA) international conventions and was on the faculty of the IHRSA Institute.