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Al Noshirvani is chairman and co-founder of Motionsoft, a club management software pioneer with integrated billing and back office support services that helps fitness, health and wellness firms obtain operational excellence with industry leading member insights and analysis tools. As an industry thought leader on technology, Noshirvani speaks at numerous events on the business value of technology. He is also the host of the annual industry conference The Motionsoft Technology Summit. Noshirvani is a charter member of IHRSA’s Innovation & Technology Advisory Council. Learn more by visiting http://www.motionsoft.net or calling 1-800-323-1005.