Weightloss challenges can offer payoffs for members as well as club operators if they are done correctly Photo from Thinkstock

Weight-loss challenges can offer payoffs for members as well as club operators if they are done correctly. Photo from Thinkstock.

Weight-Loss Challenges Hit Goals for Clients and Clubs

Reality TV shows such as "The Biggest Loser" have put fitness contests in the public spotlight, but when club owners implement similar programs in their clubs, they face challenges to ensure the program is successful for both the clients and the club in the long-term.

Reality TV shows such as "The Biggest Loser" have put fitness contests in the public spotlight. As a result, many clubs are implementing their own weight-loss challenges to help clients meet their goals. But owners may face their own challenge—how to make sure the program is successful for both the clients and the club in the long-term.

With the right plan, it can be a win-win for both, says Kelli Calabrese, president of Calabrese Fitness Consulting LLC.

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