This press release was provided by Anytime Fitness. The Club Industry editorial staff was not involved in the creation of this content.
Anytime Fitness has signed a new sponsorship agreement with Warrior Dash, extending its partnership with the world’s largest obstacle course race series through the 2015 season. Anytime Fitness will have a booth activation area and personnel on site at every Warrior Dash event in 2014. New interactions, competitions, and take-home items will be featured in the festival areas each weekend.
“Warrior Dash is all about pushing yourself to the limit and overcoming obstacles,” said Stacy Anderson, Chief Marketing Officer for Anytime Fitness. “And that’s what Anytime Fitness is all about; removing the barriers people face every day to living happier, healthier lives. We’re here not only to help them prepare with convenient gyms, the latest equipment and training, but more importantly to provide a supportive community that inspires people to do things they never thought possible.”
Warrior Dash is a fierce 5K running event that challenges and welcomes all athletic abilities to enter the Battleground and conquer 12 obstacles over more than three miles of extreme terrain. Warrior Dash paved the way in the obstacle racing industry by challenging nearly two million racers of all calibers across the globe since 2009. In 2014, there will be more than 50 events worldwide including the United States, Canada, Asia, Europe, Mexico, South America, and Australia.
The partnership between Warrior Dash and Anytime Fitness began in early2012 and has continued to grow ever since. Today, Warrior Dash is the official running series of Anytime Fitness. You can expect to see certified trainers (often dressed as the Anytime Fitness mascot, “Captain Runningman”) leading stretches before the participants take off to the course and new exercise competitions at the Anytime Fitness tent, such as timed planks and push-ups.
“Working with Anytime Fitness has been such a great partnership because we are very like-minded companies,” says Sponsorship Director Alex Yount. “Our cultures are young and active. Our demographics align really well, giving us both the opportunity to connect with each other’s followers.”
The first event kicking off the partnership took place Saturday, February 1 in Lake Wales, Florida. The final event will be the Warrior Dash World Championship in October in Northern California.
About Anytime Fitness
Founded in 2002, Anytime Fitness is the fastest-growing gym franchise in the world, with more than 2,400 gyms serving 2,000,000 members on five continents. Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing its members with convenient and affordable fitness options in friendly, well-maintained facilities which feature top-quality exercise equipment. Gyms are now open in all 50 states, Canada, Mexico, Australia, New Zealand, England, Scotland, Ireland, Grand Cayman, Poland, the Netherlands, Spain, Qatar, India, Chile, Japan and Singapore. All franchised gyms are individually owned and operated. Join one gym and use them all. Members also enjoy free access to AnytimeHealth.com, the most comprehensive wellness website available.