H2 Wellness and MedPro Wellness are sponsors of Club Industry's Wellness Report. To download the report, go here.
Health care in America is undergoing a transformation. Changes in public policy and the consumer demand for wellness have created a massive opportunity. Is your health club prepared to attract and secure the rush of new potential members?
The changes in the U.S. health care system mandate the prescription of wellness programs to patients by health care providers. The Affordable Care Act has created financial incentives (i.e. pay-for-performance) for physicians to reduce treatment costs and to improve health outcomes. Therefore, doctors who treat chronic health problems are increasingly prescribing exercise and nutrition instead of medicines for their patients.
All the while, wellness has become one of the fast-growing global trends as consumers worldwide seek to ensure healthier lives for as long as possible–particularly as average life-spans continue to rise. There’s an ever-growing connectivity in the minds of consumers between the various aspects of their lives to their health. Sleep is linked to cognitive abilities, productivity and safety. Food is linked to aging, healthy guts and prevention of disease. Fitness is linked to beauty, mental agility and stress management.
The fitness industry is in the midst of an unprecedented opportunity for savvy health club operators to boost club membership as they are best positioned to capitalize on these changes and trends. Amidst these recent changes, two industry leaders, MedPro Wellness and H2 Wellness, have outlined the key elements that health club operators need in order to realize the benefits of this massive opportunity.
Elements of Success
The average physician sees 25 to 30 patients every day. In half of these visits, the physician recommends some form of diet and exercise advice without any real instruction, programs or referrals due to the lack of time and tools. If cultivated well, that’s 12 to 15 times per day (60 to 75 patients per week) that a physician could refer patients to your club(s). If you only capture 10 percent of those leads, then that’s 20 to 30 new prospective members per month from just one physician partner.
To be effective, you will need to show your local physicians three key components in order for them to refer patients:
1. Proven wellness programs
2. Effective health coaching
3. Secure digital health portal
These components will bridge health clubs with local physicians.
Sound simple? Well it actually is, if you have the right partners and solutions. Those include:
- Wellness programs. These must be proven effective, condition-specific and applicable to their patient needs.
- Health coaching. Health coaching is essential for success. The heightened sense of accountability by individuals translates to greater compliance to the prescribed actions and more effective outcomes.
- Digital health portal. The digital health portal allows for scale and secure portability of all health data (HIPAA compliant) with required functionality to guide, educate and track progress/outcomes while being able to interact with trainers, health coaches and health professionals.
Tips for Success
- Dedicate at least one staff member to ensure success
- Choose a partner(s) that provides the stated key
- Choose a partner that can create a focused program delivered outside prime club hours
- Choose partners that are compliant
H2 Wellness is the leading digital health and fitness company with over 10 years of experience deploying digital solutions to help manage the end-user health goals and interactions while delivering on the key business objectives of our host client. H2 has worked with some of the leading companies in healthcare, corporate wellness, nutrition and fitness. H2 is focused on providing better health and wellness through technology and has emerged as a leader in behavioral science-based engagement with more than 5 million aggregate users in 15 countries. For more information visit www.h2wellness.com or contact [email protected].
MedPro Wellness is a results-focused wellness company that provides comprehensive fitness and nutrition programs geared toward medically based results. Our programs and supporting coaches allow health clubs to implement a turnkey service that appeals to the medical community and their patients. For more information, visit www.medprowellness.com or contact [email protected].