Photo courtesy Active Wellness.
Co-Founder, President and CEO
Q: What are the most pressing challenges that leaders in the fitness industry face today, and why are they the most pressing?
A: Authenticity is probably the most pressing issue. Sharing transparently why you are going in a certain direction. To simply build shareholder (owner) value without regard to the organizational health will be a disconnect. Building a healthy organization that delivers for members, staff, management and shareholders should always be the goal. Create win-win-win outcomes.