In the fitness industry, it is standard to automatically discount our personal training services the more sessions a client purchases. I have one push back: Do you offer less value per session the more a client trains with you, or do you offer the same, if not better, value to them for investing longer in your leadership? Most of us would say we do the latter, yet we continue to discount our services the more sessions a client purchases.
To look at it from a different perspective, if
Register to view the full article
Club Industry Freemium Content
This content is FREE to access as a registered user on ClubIndustry.com.
Why register for Clubindustry.com? It’s simple and free and here is a sample of what you get:
• The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
• Insights from Club Industry editors
• Advice from industry experts on how to improve your business