CrossFit class at Lombardi Recreation Center at University of Nevada Reno

Offering free CrossFit classes has helped the Lombardi Recreation Center at the University of Nevada, Reno attract students, faculty and staff, whose $80 per semester memberships are not included with their enrollment or employment at the university. Photo courtesy of the Lombardi Recreation Center.

High-Intensity Interval Training Offers Revenue and Retention Payoff for Health Clubs

Although the philosophy behind HIIT has been around for decades, fitness facilities can capitalize on its recent popularity by offering high-intensity interval group fitness programs, which can increase revenue and improve retention.  

You don't have to be a fitness industry veteran to realize that high-intensity interval workouts are in high demand. 

High-intensity interval training (HIIT), which alternates short bursts of intense exercise with periods of rest, claimed the top spot on the American College of Sports Medicine's annual list of fitness trends, and high-intensity workouts Insanity an

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