The personal training penetration rate in clubs is about 3 percent to 5 percent of members according to statistics from IHRSA Photo by Thinkstock

The personal training penetration rate in clubs is about 3 percent to 5 percent of members, according to statistics from IHRSA. Photo by Thinkstock.

Are You Selling Enough Personal Training?

Because pricing has been affected by competition from low-priced clubs, it is crucial that you layer personal or group training onto memberships to help restore revenue.

At a time when some health club operators have dropped their membership prices in an effort to compete, training revenue has become an invaluable way to make up revenue. Fitness club owners and consultants say it is crucial that you layer on other services to that basic membership, and personal or group training is perhaps your best bet. Your revenue from these areas should match your overall membership revenue.

To be successful at this, you must do these four things:

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