Though fitness data can be valuable to the club operator the laws regarding privacy of health and fitness information remain a gray area Photo by Thinkstock

Though fitness data can be valuable to the club operator, the laws regarding privacy of health and fitness information remain a gray area. Photo by Thinkstock.

Turn Member Data into More Revenue for Your Health Club

New technologies and integrated platforms have made it easier than ever for health clubs to collect detailed member data and use it to generate revenue.

As more members track their workouts either through wearable devices, apps or tracking options on equipment, fitness facility operators have a growing amount of detailed data available to them about users' exercise behavior, heart rate and eating habits. New technologies and integrated platforms have made it easier than ever for health clubs to collect detailed member data and use it to generate revenue.

The question many club operators now face is, how can they make that data wor

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