Facebook is still tops in the social media world for health club owners, according to the 2014 U.S. Health Club Technology Survey Report, which was released by The Fitness Industry Technology Council (FIT-C) today.
The report, conducted last November, found that 97 percent of the clubs surveyed have a Facebook page, 51 percent use Twitter and 39 percent use LinkedIn.
The report also found that 60 percent of clubs surveyed have a mobile-configured website, 20 percent purchase mobile advertisements and 30 percent allow online memberships. In addition, 39 percent of the clubs surveyed provide online account access, and 31 percent have a mobile app.
"Many areas of technology are being widely adopted by health club operators," FIT-C President Bryan O'Rourke wrote in the report. "Methods of advertising and service are being increasingly delivered using new technologies. Given that the costs of these technologies are dropping, adoption will likely continue to increase."
The report was based on responses from representatives of 746 U.S.-based health clubs on questions related to the adoption of technology. Of the respondents, 89 percent were health club owners, partners or general managers, according to the report.
FIT-C received support from Michael Scott Scudder's Fitness Business Council and the International Health, Racquet and Sportsclub Association (IHRSA).