Technology doesn39t just reside in cardio equipment and tracking devices Some strength equipment also is turning up the technology quotient Exercise Coach uses computercontrolled strengthtraining equipment at its 30 locations Photo courtesy Exercise Coach

Technology doesn't just reside in cardio equipment and tracking devices. Some strength equipment also is turning up the technology quotient. Exercise Coach uses computer-controlled strength-training equipment at its 30 locations. (Photo courtesy Exercise Coach.)

Does Gym Technology Reflect Customer Desires or Is It Overkill?

Exercisers have used technology in their workouts for years, but a new crop of highly individualized, computer-based programs has gym owners looking for the sweet spot between cutting-edge and intimidating.

Exercisers have used technology in their workouts for years, but a new crop of highly individualized, computer-based programs has gym owners looking for the sweet spot between cutting-edge and intimidating.

Hoping to lure time-pressed members seeking the most efficient, effective workout possible, manufacturers and club operators alike are having to determine whether members truly want all these bells and whistles. Some say Millennials are a safer bet for all things high tech, w

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