Star Trac Strengthens Direct Sales Team with Addition of Industry Veteran Nicole Hagar

This press release was provided by Star Trac. The Club Industry editorial staff was not involved in the creation of this content.

Star Trac, a leader in developing advanced equipment for the fitness industry, continues to grow their direct sales force with the addition of fitness industry veteran Nicole Hagar as the Southern California Territory Representative. Hagar will focus on fostering strong relationships with health clubs and commercial fitness facilities from Santa Barbara to San Diego by providing comprehensive fitness solutions tailored to individual club needs and goals.

“I’m excited to be working with such a talented team at Star Trac with visionary leaders who are bringing truly innovative products to market that will complement the existing line up of high quality strength, cardio, and group exercise equipment,” explains Hagar. “With a complete product line, engaging education solutions, and a team of professional, customer-focused service techs, I can take a consultative approach to each club, customizing comprehensive solutions that meet their specific needs while leveraging the beautiful Star Trac showroom in Irvine. It’s an opportunity to grow the Star Trac brand and bring fitness to more people.”

Hagar brings more than 15 years of fitness industry experience to her new role, most recently serving as Regional Sales Manager for Mad Dogg Athletics, where she managed an expanding territory, cultivated strong relationships with both commercial and retail dealers, and facilitated the growth and management of key account business as the company introduced new products and educational programming. Prior to that, Nicole worked with Les Mills, managing events and sales and providing exemplary customer experiences as the company expanded its U.S. presence, and the Northwest YMCA as their Health and Wellness Director.

“Nicole has been very successful in all aspects of the fitness industry from club operator and fitness instructor to commercial fitness equipment sales and customer service,” explains Rick Nelson, Western Regional Manager for Star Trac. “That experience gives her a unique insight into club operations that will benefit her customers as she can provide comprehensive and tailored fitness solutions to help them grow their member base, improve retention, and offer the fitness options that best suit their specific business model. She is an asset to both our team and her customers already.”

In her spare time, Nicole remains active participating in competitive paddling as a member of the Southern California Outrigger Association, leading group fitness classes, and teaching as a Master Instructor for UGI Ball. She is also involved in the local community, volunteering with Rick Rackers, an Auxiliary of Assistance League that provides support and school supplies to the unified school district.

Nicole can be reached at [email protected]

About Star Trac

Star Trac’s mission is to provide products, programs and solutions to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular, strength and group exercise products.

The company offers a comprehensive product portfolio with varied feature options and multiple price points to meet the needs of any complete facility design. Star Trac is a total equipment solution provider but also prides itself on its “only at Star Trac” patented and unique offerings that are exclusive to the company and not offered by competitive companies.  From the revolutionary cardiovascular Star Trac Coach® featured on Treadmills to strength innovations like Lock N Load® a innovative weight selection system to the industry leading group exercise solutions like Spinning® and BoxMaster®,  Star Trac continues to be innovative and create products that differentiate.

Star Trac’s dedicated global team is committed to providing the highest level of service to their customers through committed long lasting relationships. The team is focused on consultative approach and finding solutions that will help customers grow their businesses, increase revenue and improve member retention. Star Trac will continue to innovate with products that are distinctive in their aesthetics, approachable and friendly in their design, intuitive in their navigation, motivational in their use and rewarding in their outcomes.

The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results.  Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac contact 800.228.6635 or visit

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