Star Trac Promotes Haris Akhtar to Pacific Northwest Territory Representative

This press release was provided by Star Trac. The Club Industry editorial staff was not involved in the creation of this content.

Star Trac, a leader in developing advanced equipment for the fitness industry, continues to strengthen their direct sales force with the promotion of Haris Akhtar to Territory Representative for the Pacific Northwest. In his new role, Haris will focus on growing Star Trac’s presence in Alaska, Oregon, and Washington by providing comprehensive fitness solutions that include high quality fitness equipment and innovative new products backed by industry-leading customer service to assistant commercial fitness facilities in meeting their individual goals and initiatives.

“I’m most excited about the opportunity to build relationships with fitness professionals in the Pacific Northwest to help them continue to grow and prosper in this industry,” says Akhtar. “Star Trac offers the most innovative products available and a complete line of industry-leading cardio and strength equipment supported by a team of true professionals who work together to help our customers succeed. This is where I want to be to help grow the Star Trac brand and offer fitness opportunities to more of our partners in the region.”

A veteran of the Star Trac sales team, Haris was an integral part of the recent sales growth as the Inside Sales Representative for the Eastern U.S. Prior to that, he was an Account Coordinator for Star Trac’s North American distributor network, ensuring that equipment was ordered, shipped, and received properly and on time to meet customer expectations at every step of the sales process. His attention to detail, ability to work cross-functionally, and an unwavering commitment to the customer earned him the respect of his colleagues and industry peers.

“Haris brings an enthusiasm and passion to his job that has helped him to grow the Star Trac presence in health clubs and fitness facilities throughout North America from an Inside Sales role,” explains Rick Nelson, Western Regional Sales Manager for Star Trac. “In this new role, he will be out in the field, interacting face-to-face with his customers where his thorough understanding of how to customize Star Trac solutions to help an individual club achieve their goals will help him reach new heights. He is someone that his teammates and customers want to work with on a daily basis, and that is one of the best attributes to have as a sales professional.”

Prior to joining the Star Trac team, Haris was the Operations Manager and General Manager of AllFit in Florida, helping to grow their installation, service, and sales business during a period of transition and acquisition of smaller service-focused companies.

In addition to a true commitment to fitness in his personal and professional life, Haris is an avid outdoorsman, hiking, biking, and fishing throughout his home state of Oregon, where he resides with his wife and dog.

Haris can be reached at [email protected]

About Star Trac

Star Trac’s mission is to provide products, programs and solutions to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular, strength and group exercise products.

The company offers a comprehensive product portfolio with varied feature options and multiple price points to meet the needs of any complete facility design. Star Trac is a total equipment solution provider but also prides itself on its “only at Star Trac” patented and unique offerings that are exclusive to the company and not offered by competitive companies. From the revolutionary cardiovascular Star Trac Coach® featured on Treadmills to strength innovations like Lock N Load® a innovative weight selection system to the industry leading group exercise solutions like Spinning® and BoxMaster®,  Star Trac continues to be innovative and create products that differentiate.

Star Trac’s dedicated global team is committed to providing the highest level of service to their customers through committed long lasting relationships. The team is focused on consultative approach and finding solutions that will help customers grow their businesses, increase revenue and improve member retention. Star Trac will continue to innovate with products that are distinctive in their aesthetics, approachable and friendly in their design, intuitive in their navigation, motivational in their use and rewarding in their outcomes.

The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results. Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac contact 800.228.6635 or visit

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