Fitness Facility Operators Can Lower Attrition through Software that Monitors Member Usage, Participation

Fitness Facility Operators Can Lower Attrition through Software that Monitors Member Usage, Participation

To improve retention rates, the first step is to identify members who may be at risk of bolting. The most obvious sign is someone who has stopped paying dues, but a second obvious sign is someone whose usage rate has dropped.

Fitness facility operators and staff spend countless hours, an enormous amount of energy and a tidy sum attracting new members.

But for clubs with high attrition rates, it could begin to feel like you are continually on that hamster wheel of new member sales, feverishly trying to replace exiting members.

Most operators know that having top-notch on-boarding practices, a well-managed business, a clean facility, and personable and knowledgeable staff members are

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