Fitness Facility Operators Can Lower Attrition through Software that Monitors Member Usage, Participation

Fitness Facility Operators Can Lower Attrition through Software that Monitors Member Usage, Participation

To improve retention rates, the first step is to identify members who may be at risk of bolting. The most obvious sign is someone who has stopped paying dues, but a second obvious sign is someone whose usage rate has dropped.

Fitness facility operators and staff spend countless hours, an enormous amount of energy and a tidy sum attracting new members.

All access premium subscription

Club Industry Premium Content

This content is for Club Industry Premium Subscribers.

You may already have registered to be a Freemium subscriber to Club Industry, so why not upgrade to become a Premium subscriber? By doing so, you get access to even more of Club Industry's content and you receive special discounts that will add up to a lot more than the annual fee of $69. A premium subscription includes:



• Exclusive news, features and how-to columns

• Online education videos from our Master Class and Executive Insights series, featuring top consultants and fitness executives

• A $150 discount on Club Industry's report "Get Prospects to Your Club: Lead Generation Tips for Health Club Operators"



All of this, and more to come, for an annual cost of $69.

Current subscribers should log-in to access this content.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish