Snap Fitness, Chanhassen, MN, is sponsoring the No. 40 car driven by Landon Cassill in the NASCAR Sprint Cup Series. Cassill's first race will be June 28 at Kentucky Speedway in Sparta, KY.
Cassill also will drive the No. 40 Snap Fitness car in NASCAR Sprint Cup races Sept. 14 at Chicagoland Speedway in Joliet, IL; Sept. 21 at New Hampshire Motor Speedway in Loudon, NH; and Oct. 5 at Kansas Speedway in Kansas City, KS.
"We thought this was a great partnership between two brands that touch millions of people around the country," Snap Fitness founder and Lift Brands CEO Peter Taunton said in a statement. "Landon is also a fitness enthusiast who embodies everything our brand promotes: hard work, positivity and determination. We look forward to working closely with him on his road to success."
Cassill has been racing professionally with NASCAR for seven years and was the 2008 NASCAR Nationwide Series Rookie of the Year. He also is training for the Ironman 70.3 half triathlon July 20 in Racine, WI.
"Fitness is a tremendous part of my life, and I'm honored to represent the Snap Fitness brand in the NASCAR Sprint Cup," Cassill said in a statement. "I'm also looking forward to workouts at Snap Fitness as I prepare for the Ironman competition, and I look forward to helping them spread their message on fitness and living a healthy lifestyle."