A Powerful Brand Builds Loyalty, Commands a Higher Price Point

Make your club's brand powerful by establishing a unique brand value proposition, promise, attitude and voice.

Brands evoke an emotional response that can be positive or negative. Your club’s brand can be determined by its reputation, the emotional response it garners when individuals engage with the club, its name or even its logo.

Brands—in particular great brands—have a purpose that people can embrace. They are personally relevant and speak with a distinct, differentiated attitude and voice. Products are one-dimensional; however, brands are multi-dimensional with many layers, tenets and

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