Sales and the Art of Persuasion: What Is It Really All About?

At some crucial point in their careers, skillful leaders needed to sell their ideas. To sell a concept or move an idea forward, we must be able to persuade and get the buyer's commitment. And that is what sales is really all about.

No matter what your profession is in life, you must master the following three skills to become the crème de la crème of your industry.

  • Art of persuasion
  • Understanding the dynamics of the transaction
  • Skillful communication

The illusion we are taught as kids is that if we go to school, learn a profession and work hard, then our future will be secure and we will rise to the top, drive a fast car, live in a big house

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