The Five Keys to Becoming a Training-Centric Gym

The real money and the real results are coming from the training gyms, but becoming a training-centric facility will likely require you to change your sales approach.

The fitness industry continues to evolve and change. In 2013, I don't think I have to work hard to convince gym operators that you can no longer coast on selling $39 memberships with 18-month contracts while spending little money on marketing.

The real money and the real results are coming from training gyms. This trend will continue for many years to come because it makes sense: Get people upright and train them like athletes. You can't get completely fit using only a t

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