Easy Membership Cancellations Make Future Sales Easier

Why do so many clubs make it so difficult to purchase a membership or cancel a membership? If owners and managers changed the way they looked at memberships and made it easier to join and even easier to cancel, they would actually sign up more members.

There is a reason that I shop at certain retail sites, such as Lowe's, Zappos.com and Amazon.com. Even though I might find an item a little bit cheaper at another store, I know that if I have a problem with what I purchased at these places, the return process will be painless and the customer service will be exceptional.

Sometimes as a fitness consultant, I just want to bang my head against the wall. Why do so many clubs make it so difficult to purchase a membership or cancel a me

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