One of the most dynamic ways your facility can rise above the neighboring competition is to create a new member integration experience that will surpass any new member's expectations. If you create a lasting and memorably good impression with new members, they will go from wondering if someone will show them the equipment to wondering when they can bring a friend in to share this experience.
If you involve your whole team in the eight strategies noted in this gallery, you will be scheduling your members' first experiences rather than just their first workouts.
Click on the arrow to the right in the above slides for a gallery of ways health club operators can welcome and integrate new members, or click on this link to view the original column on one page. (All images by Thinkstock.)