Operators Who Focus on Member Loyalty Strategies Will Be Rewarded

Take ownership of your loyalty strategy and build your brand with data that measures your behavior, which will allow you to make changes that benefit your business and members.

The fitness industry was an early adopter of retention tactics. Initially, most of the tactics added no value for the customer and were designed specifically to make cancellation difficult. More recently, our industry has started adopting new tactics to extend memberships or to influence renewal. This approach can be short-sighted, requiring gyms to focus on driving an incremental relationship with members. It also can be very expensive and will not always yield great results, yet most gyms s

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