Millennial members are changing health clubs as they seek personalized workouts and are fueled by technology data entertainment and efficient use of their time Photo by Thinkstock

Millennial members are changing health clubs as they seek personalized workouts and are fueled by technology, data, entertainment and efficient use of their time. (Photo by Thinkstock.)

Millennial Member Trends Signal the Future of Health Club Operations

Technogym survey results suggest that Millennial health club desires are fueled by technology, personalization, entertainment, and the efficient use of time and data.

A recent survey of Millennials revealed that 44 percent of 5,000 respondents believe the traditional health club will no longer exist in 2020. The survey was commissioned by fitness manufacturer Technogym, Cesena, Italy, in an effort to better understand Millennials and provide its clients with actionable insights for the future.

The possibility of the traditional gym’s swift demise may be a scary proposition for many health club operators. If the traditional health club is de

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