According to IHRSA's May 2013 Trend Report, the main reason health club members continue to use their club is to enhance their overall level of well-being (58 percent gave this reason in 2011) and to get in shape and remain in shape (58 percent noted this reason in 2012).
In studies conducted earlier this century on behalf of IHRSA (e.g., Fitness American Style III, 2007), the leading reason consumers gave for joining a health club was to "get in shape" (64 percent)
Register to view the full article
Club Industry Freemium Content
This content is FREE to access as a registered user on ClubIndustry.com.
Why register for Clubindustry.com? It’s simple and free and here is a sample of what you get:
• The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
• Insights from Club Industry editors
• Advice from industry experts on how to improve your business