Creating a Fun Club Environment Is Fundamental to Improving Retention

Making your health club fun for members can improve their loyalty and turn them into your biggest supporters.

Without fun, the success and satisfaction of members in our clubs is at risk. While most of us can recognize fun in its traditional forms—member appreciation days, social events and themed incentives—the day-to-day underpinnings of member enjoyment are less obvious.

We spend most of our adult lives on the job, so it comes as no surprise that creating an exceptional workplace environment is the first step toward delivering a memorable member experience. A recent study from

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