Certain Members Help You Increase Memberships Even When They Quit

To be successful, you need to figure out your "replacement ratio," which is the number of existing members that will bring you one or more new members that stay at least as long as the original member does.

Here is a two-part quiz. Question one: Of all the members in your club(s) today, how many will not be your member someday? The answer: all of them. 

All of your members will cancel or die someday. The issue is not whether or not they cancel. The issue is contained in the second question: How many members are willing to replace themselves with one or more new members? The members who are willing to do so are important assets to your club since their value is far greater than the s

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