How to Run a Highly Profitable Weight-Loss Challenge

Offering a competitive weight-loss challenge with a variety of pricing options at your club can help increase revenue.

Our weight-loss challenge is consistently our most successful program of the year, generating $15,000 to $20,000 in extra revenue. If you are thinking about doing some type of weight-loss challenge, here are the steps I recommend to ensure that your program is successful and profitable:

Choose a time. We conduct our weight-loss challenge in the spring, but you can conduct yours at any time of year. Pick a time when people are thinking about getting back in shape, such

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